AHAU COLLECTION
Brand strategy for a collection of boutique hotels in Tulum, Mexico.
We created a robust Brand Strategy to position eight unique beach boutique hotels in the market as Ahau Collection. Our goal was to broadcast the brand’s mission, vision, and story in an authentic way to differentiate from the local and global competition.
A compelling homepage that broadcasts diversity through authentic storytelling.
With eight unique boutique hotels, our goal was to broadcast diversity within a easy to navigate website. The Ahau Collection’s website was designed for versatility and focus. Our main objective was to communicate the brand’s ethos through visually striking design, with a focus on storytelling.
The website’s structure allowed for guests to navigate between Ahau Collection, the experiences offered, and each one of the eight boutique hotels fluidly.
Joyous, inclusive, and fun on social.
With nine independent social media accounts, our goal was to focus Ahau Collection’s Instagram and Facebook pages around diversity. As a “Playground in Leisure”, its social media portals were divided into the brand’s experience pillars. Our cross promotion tactics enabled us to inspire curiosity and drive traffic across handles.