Sera Sera
The Sera Sera Social Club brand embodies the vibrant personality of its two founders whose background in alternative healing, wellness, and fashion led them to collaborative in the creation of this social club and events space in the heart of North Miami.
The brand is designed to be elegant and sophisticated, yet playful and bohemian. We took inspiration from Moroccan patterns and vintage typography to create a tropical and feminine brand.
All branded elements, whether applied on printed or digital touch-points, where designed to carry an essence of tropical joy. The hashtag “Always In Joy” was developed as part of the communication strategy and our guiding direction when making any design decisions.
